About Non Sequiturs

Non Sequiturs is the personal blog of Michael Argentini,
Chief Creative Officer (CCO) at Fynydd, LLC.

At Fynydd, Michael manages all aspects of graphic and user interface (UI) design and user experience (UX). But unlike many design professionals, Michael is also a software engineer who has been developing custom application software since 1983. This gives him a unique view into design possibilities based on available technology, and their eventual implementation.

Michael has worked for several companies including one of the world’s largest investment management companies, as well as starting his own firm, Mezzocode. During that time he worked with a broad range of clients including Intel Corporation, Wyeth-Ayerst, Iron Chef Bobby Flay, and Comcast SportsNet. Additionally, Michael’s work has been featured in USA Today, the Cyberworld.ca Tech Minute, various television ads, and Smart Computing Magazine.

The cornerstone of his design philosophy is one word: Wabi-sabi. This term represents a comprehensive Japanese aesthetic view of beauty in natural simplicity, which embraces the notion that nothing lasts and nothing is finished, among other concepts. In his user-centric design and development approach this is manifested in an elegant yet simple design that is highly usable and intuitive, and is maintained with constant quality improvement as the primary, ongoing focus.

Michael is also a Bright, and supports the movement for civic equality for those with a naturalistic worldview free of supernatural and mystical elements.

For more information on the movement, visit:  

Michael happily lives in the suburbs of the Philadelphia metropolitan area with his wife Gwen and their four children.

 

The Blog

This blog contains news, commentary, recipes, and nonsense, all of which you would get from Michael on a daily basis if you had the pleasure of his company. The clear benefit here is that you can read his ramblings in bits and pieces at your leisure.

The opinions expressed here are not the opinions of Fynydd, LLC. The content on this blog is solely endorsed by its author.